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Men at Work: Selling Sex Online (Documentary) (Canada)

By Golu
This documentary delves into the phenomenon of adult entertainers creating, shooting and starring in their own productions, with popular and far-reaching platforms such as JustForFans acting as de facto film distributors that monetize these productions directly through their sites. JFF founder Dominic Ford, featured throughout the documentary, enthused about the project says "This documentary is important because it peels back the curtain of the ‘fan’ economy; it shows how empowering it is for male models to work on their own terms and become financially independent while doing something they love, safely from their homes."

Men at Work explores the early days of ‘Porn Valley’ when performers made their fortunes through the studio system; that is, until the rise of the Internet shifted the industry’s onscreen offerings from VHS and DVD formats to free streaming via ubiquitous tube sites that effectively removed the ‘pay for your porn’ business model. With this, the rise of ‘creators’ shooting original content for online subscription services that once again provide substantial revenue opportunities, as well as a DIY production sensibility that affords a more authentic connection with fans. Featuring porn actors like William Miguel, Zander Woodz, Jean-Luc Brazeau, Alecsis Di Ollegna, we see and hear over how many years these guys have created their own business, how they love working for themselves without a boss. We also hear a little about how much money these guys make and can potentially make.

The potential and risk to make the big bucks, along with all the headaches of running a business, is now in the hands of porn stars and starry-eyed newcomers working from home. Performers have become their own studios, producing, shooting, and casting their own work - often from their homes. It was likely made as an advertisement and promotion for JFF website. Given that they no longer have the monopoly in the market with constantly new platforms coming in alongwith social media. I wouldn't call this documentary as gay, but anything that shows enough male body and nudity, this do was still very gay friendly IMO. (4/10)
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